Writing tasks are actually included in both On-site optimization, Conversion Optimization and Linkbuilding/WPO. In our daily work it is applied most in Linkbuilding/WPO work, because we take great care that it is good and interesting content that is going to relate to, and be consistent with, our clients’ websites.
It includes a lot of preliminary research in the text authoring work. We need to familiarize ourselves thoroughly into the products and company, in order to make primarily blog posts and news articles that link into the client’s websites, but also to describe the products in an exciting way on the website itself. Basically, it’s crucial in Online Marketing, because ultimately it is the ones who make the best content who will be most popular and get the most attention on the Internet.