All SEO starts with the basic initial analysis. First you must know and understand the products you want to sell online. Then you analyze how people around the world tend to search for these products. This can often be very different from what you think, so it is extremely important to clarify this thoroghly.
When you have this knowledge, you can go on with scrutinizing the setup of the website. So you can see if it is search engine friendly, but also if it matches the search behavior of it’s potential customers. In this initial work, we get a clear view of what needs to be done in order for it to comply with the customer’s desires and needs.